Writing a Children’s Book


I finally get to share something that’s been in the works for a while – a project that’s really near & dear to me.

Over the past two years, I’ve been working on a children’s book project with one of my friends and heroes, David Kelley. We’re getting closer to launching the book and now we need your help. Here’s the scoop.

A book about a shapeless shape

The book is a simple story about a school of shapes. Circles, squares, and rectangles go to this school to learn what they can become. But there is one shapeless shape that doesn’t fit with any other shape. He can never make his lines just right like the squares, or make perfect points like the triangles, or create smooth curves like the circles. The story is about a journey he takes to find his place in the world.

Writing the book

For those of you who don’t know David, he founded IDEO, the world’s most well-known innovation consultancy. He also co-founded Stanford’s Institute of Design (the d.school). We first met in 2013 during a project at the d.school and bonded over our passion to reimagine learning and help people flourish. The project became a simple outlet for us to make something together.

Making the book

Thanks to Edu Sanchez, the artist behind the illustrations, we decided to build each illustration out of wood. We took the idea and artwork to Matthew Hoffman‘s studio and he worked his magic. The book will be a series of photographs of the wooden shapes with text added to each page.

Awesome! What’s next?

If all goes well, the book should launch on Kickstarter next month. If you’re interested in receiving a first look and helping us spread the word, simply leave your email address here. I’ll reach out with more specifics as we get closer to launching.

Thanks for being part of this project. We’re excited to share the story of the shapeless shape.


Get a first look by signing up here: bit.ly/shapelessshape