Design. Delight.
I have a favorite winter jacket. The exterior is designed very simply: black, slim fitting, minimal hardware, reaches to my thighs, and a simple hood hangs from the shaped collar. It’s well-made.
However, the designers didn’t stop there.
The zippers are small tractors, the lining of the hood is purple flannel, and when I open the jacket, a bright baby blue liner sheds a radiant glow.
At first, I thought this was ridiculous; but something drew me to it. It was the attention to detail. It was one part stunt, one part branding, and all parts play.
It’s difficult to create something that’s truly functional. But, it’s inspiring to create something that is functional and delightful. The small touches and little details are the fingerprints of your company, organization, and personality.
Don’t just design for people, delight people.