“Yes!” Why Reaching a Goal Feels Good


That feeling when…

Your offer was accepted!

You got the job!

Your biggest client agreed to a new project!

You received the acceptance letter!

You finished a project and it went better than expected!

Someone sent you an email to say your work made their life a little better!


Those moments and the accompanying feelings are priceless. They’re worth celebrating again and again. But, why do those moments feel so good? Here are a few hunches:

Reach: You aimed far. You had the vision to see a little further and the courage to go for it. Now you’re in a better place because of it.

Struggle: You worked hard. At times, the odds seemed against you. But those extra hours of learning and toiling actually paid off. Now you’re more confident you can make it through the next set of challenges.

Community: At one point, you reached as far as you could possibly reach. Just when you were at your very end, someone (or a group of people) gave you the push you needed to get the rest of the way. And now you are full of gratitude, feel more supported, and in search of ways to help others.

Ability: You worked with the abilities and resources you had, even though they didn’t seem like enough at times. Now you have something new or can do something you couldn’t do before. You have more resources, a larger community, more knowledge, and most importantly, more hope for the future.

I have those hunches because that’s how I feel this week.

Over the past two years, I’ve worked with a group of friends to write and produce a children’s book. And over the past month nearly 600 friends, peers, and total strangers have pre-ordered The Shapeless Shape on Kickstarter. Now, tomorrow night at 10pm CST, the campaign will finish and we’ll be able to place an order for thousands of copies to ship in December and beyond.

There was no huge agency, firm, or massive ad spend for this project. It was merely a group of friends and a community that believed in the idea and message. Because of David, Edu, Matthew, Deb, Sandra, Christina, Daniel, the team at Grip, William, Manuel, Aaron, Katie, Cindy, and Ben…and hundreds of you, we’re all going to say, “Yes!” tomorrow night.

So whatever you’re working on, keep reaching, keep fighting for what you believe should exist, lean on your community, and know that you’re growing immensely along the way.

Thanks for being on this journey with me and others.

Have a great Wednesday,

PS: If you haven’t had a chance to pre-order your copy of The Shapeless Shape, just click here.

PPS: And if you’ve already pre-ordered the book and want share the project with friends, just any of the buttons below. Thank you!